IBC once again confirmed its role as the world’s leading event for media, entertainment, and technology. With more than 43,000 attendees and a show floor focused on innovation, our CEO Stephan Themis was on site to assess the technologies shaping the next phase of digital production.

What We Saw: Signals from a Shifting Industry

Walking the floor across emerging tools, prototypes, and hands-on demos, it became clear how rapidly production workflows are shifting toward smarter, more connected, and more sustainable systems. The debut of the Future Tech Hub stood out, highlighting generative and agentic AI, immersive media, private 5G networks, and cloud-native pipelines. Conversations across the show echoed a similar theme: teams are seeking solutions that reduce complexity while boosting speed, security, and interoperability. Our CEO met with partners and innovators to explore how these advances could enhance real-time collaboration, support hybrid teams, and elevate the experience for our clients.

Market Outlook: Confidence, Momentum and Clear Direction

Beyond the technology itself, IBC 2025 reflected a market entering a new cycle—one defined by purposeful investment and clearer expectations. Exhibitors reported stronger, more strategic sales discussions, while buyers were focused on long-term efficiency, scalable architectures, and the next phase of this transformation. The sessions reinforced this shift, with AI-driven workflows, sustainability, and next-gen storytelling dominating the conference agenda and drawing global leaders from broadcasters, studios, and tech giants. With participants from 170 countries and more than 600 speakers, the show demonstrated not only the breadth of global demand but also the industry’s renewed optimism. For companies building meaningful, human-centered technology, the direction is increasingly clear: the future belongs to those who offer flexibility, security, collaboration, and real-world scalability.